![]() ![]() I sat in the room and they asked me to name any song I could think of. And then I tried it out at my first meeting with Daniel and Martin. It was just better.īut at first - just hearing about the product - I thought it couldn’t really work. The pitch already from the start was, “This needs to be better than piracy,” and of course anyone who tried it knew that it was. I think I’m user number 704, or something? And it worked! It was just frantastic. And here was a company saying, “We have all the world’s music, it’s searchable, and it plays instantly.” It was impossible, right? It sounded completely impossible.Īnd then we tried it out. How did you believe that these guys could not only get people to start paying for music, but overcome the technical challenges and negotiate with these rights holders to make it all work?įredrik: The first thought was, “This is impossible, right?” As you were downloading your MP3 files you would then un-RAR them, rename them, try to get some order into that crazy mess. Because in 2007 Napster was shut down, but it was almost the peak of Bittorrent use and every magazine was predicting the death of the record industry. Creandum: Tell us about Spotify back then. ![]()
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